CASE STUDIES: E-BUSINESS STRATEGY
DEVELOPING A MARKET STRATEGY FOR E-BUSINESS
A services company was looking to expand its presence into the online market in India. Since the online marketplace is relatively nascent and undocumented, the client was struggling to articulate their strategy. Our brief was to create a clear opportunity map for the company and help frame their strategy.
Our approach to this assignment brought to bear our deep expertise in digital business, emerging markets and market sizing. We broke down the market into more than ten different segments – thereby disaggregating the opportunities. For each segment we looked at India market trends, revenue opportunities in e-business and estimated the current level of digital penetration – with additional emphasis on the impact of mobile internet. We benchmarked the evolution of the Indian market with developed and emerging markets and used that to develop a strong understanding of substitution trends.
Our analysis generated fresh and clear insights into the nature of the market opportunity for our client. This coupled with our analysis of the competitive dynamics and leverage points in the market, enabled a clear choice of segments and strategic opportunities.
Based on our work, the client was able to develop a strong differentiated strategy for competing in the digital space and has emerged as an early leader in its category.